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Central Reservations and Call Center Management Solutions

Core CRS

SoftBrands offers complete Central Reservations and Call Center Management capabilities with the Core system.  Core provides highly intuitive central reservation tools for the next-generation central reservation office. The system delivers an agent-oriented application that provides efficient retrieval of rates, availability and guest related information to support the fast-paced reservation data capture process.  By incorporating revenue optimization capabilities and workflow options, reservations agents can achieve higher productivity while improving revenue opportunities.

Designed from the ground up, rich in user experience and functionality, the Core Central Reservation System (CRS) is seamlessly integrated with SoftBrands’ property management systems and the Core channel management and reservation portal.  The robust architecture, with a central view of property availability and integrated channel management tools, offers the highly desired capability of implementing a single image inventory solution.  As an internet-native application, built on Java 2 Enterprise Edition (J2EE) technology, the Core CRS is completely platform-neutral, globally deployable and highly scalable. 

The Core system helps streamline call center operations with features that increase efficiency, such as making a single reservation for multiple rooms and room types with detailed stay segment management.  Core Central Reservations and Call Center Management capabilities provide cost-effective and efficient solutions for hotel chains and management companies. 

CHR Praises Core System

“The (SoftBrands) property management system is similar to other products but it is their Core applications, comprising a very strong central reservation unit and business intelligence function, the reporting end of the system at the cooperate office level,  which caught our attention.”  

- David R. Good, Group Director of Operations, Projects & Openings at CHR

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