B2B & B2C Web Reservations

The SoftBrands Reservation Portal is a business-to-consumer (B2C) and business-to-business (B2B) internet booking solution for hotel operations of almost any size.  As a tool designed to reduce the cost of online reservations, the SoftBrands Core Reservation Portal allows hotels to internalize e-commerce initiatives rather than outsourcing to third-party wholesale booking agencies.  Hotel operators can create a customized web site to facilitate transactions between their hotel and guests and between their hotel and multiple travel providers.  The Core Reservation Portal helps hotels of any size – from an independent or branded hotel to a major hotel chain or a hotel management company – stay ahead of competitors and capture new market share using an effective online strategy.

The Reservation Portal operates within a corporate application framework that is component-based and platform neutral.  The portal includes a highly flexible and powerful channel management capability that allows reservation and revenue managers to instantly open or restrict the availability of rooms sold over the web channel.  Property features, room types, rate plans and availability information are immediately synchronized with the property management system so there is no need for users to enter duplicate data.  The Reservation Portal can be easily customized to blend with the look-and-feel of any web design to transform a web site into a sales portal that will enhance the hotel’s internet presence with guests, travel providers and business partners. 

Additional Information:

Core Reservation Portal Fact Sheet

Web Booking Engine (WBE)

SoftBrands also offers a Web Booking Engine (WBE) that integrates seamlessly into a hotel’s current web site to expand access to potential guests around the world. The WBE pulls inventory, packages and rates directly from the hotel’s property management system and provides guests with complete access to hotel reservations 7x24x365.  The SoftBrands WBE contains all the functionality needed to enhance hotel profitability and ensure guests have a rich and easy booking experience, including rate and availability control, minimized booking costs, automated reservation delivery, quick return on the investment, low costs of sales and promotions.