SoftBrands Expands Business Network in Middle East
Doha, Qatar – June 16, 2008 SoftBrands, Inc. (AMEX: SBN), a global supplier of enterprise application software is expanding its business network in the Middle East with the appointment of Networth Systems Co. as its distributor in Qatar to support the fast growing demand for hospitality solutions and services in the region.
Under the agreement, Networth Systems Co. will become SoftBrands business partner in providing sales, implementation and support services for SoftBrands’ range of solutions in Qatar.
“The move to expand SoftBrands’ business in Qatar is timely, as the country is undergoing a dynamic economic boom. Most importantly, SoftBrands is now well-positioned to support and deliver greater business opportunities across Middle East, “ said Harbans Singh, president, Hospitality, Asia Pacific. “Networth Systems Co., a member of Taleb Group of Companies, is an ideal business partner because of its hospitality focus and support expertise in this marketplace. This formalized business relationship will enable SoftBrands to leverage on Networth Systems Co’s expertise and market knowledge to help grow the business and in achieving our global growth plan.”
SoftBrands hospitality solutions include: Property Management, Central Reservation Management, Customer Relationship Management, Business Intelligence, Club Management, Spa Management and Point-of-Sales system. The suite of solutions is designed specifically to enable hoteliers centralize multi-property operations, improve guest loyalty, increase profitability and improve revenue management.
“SoftBrands is the second largest global hospitality solutions provider and a forward looking technology company. We are proud to be the business partner of SoftBrands and represent their best-of-breed hospitality solutions in Qatar,” said Nitin Chitari, Manager (Operations), Networth Systems Co.. “This formalized business relationship allows us to offer solutions that complement SoftBrands suite of products and offer hotels in Qatar a complete range of fully integrated hospitality solutions. More importantly, we believe in SoftBrands’ corporate philosophy and strategic technological directives that makes them the leading hospitality solutions provider today.”
“We are pleased with this strategic decision to expand and capture a larger market share
in this growing economy,” commented Lesley Saunders, general manager, SoftBrands Middle East.
About SoftBrands Hospitality
SoftBrands Hospitality provides central reservation, property management and business intelligence software that can be centrally managed to support many properties within a hotel chain, as well as less complex offerings that can be installed on site at an independent hotel. SoftBrands distribution service, Karyon, allows hotels to easily manage rates and inventory availability across all four Global Distribution Systems and many other online sources of demand. SoftBrands is committed to the hospitality industry, and is an active member of OpenTravel Alliance, HTNG, HSMAI, HFTP, HEDNA, AH&LA, AAHOA, NBTA & PHMA.
About SoftBrands
SoftBrands, Inc. is a leader in providing software solutions for businesses in the manufacturing and hospitality industries worldwide. The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products. SoftBrands, which has approximately 775 employees, is headquartered in Minneapolis, Minn., with branch offices in Europe, India, Asia, Australia and Africa. Additional information can be found at www.softbrands.com
About Networth Systems Co.
Networth a leading company in the state of Qatar providing hotel engineering solutions. With our rich experience in the field of hospitality industry, we guarantee total customer satisfaction through the provision of quality information technology products, services and management that benefits them. Networth has the skillful people, partnership and technology in place to create complete solution utilizing “best of breed” components.
Our rack record demonstrate our ability to implement integrated systems solutions is good as evidenced by our quality products services and management a reputation that we are striving everyday to maintain. The Co. has been founded on strong and clear competitive advantages. We backup great delivery with equally compelling service support.
Contact Information
David Gandrud
612 851 1518
Director of Global Marketing
David.Gandrud@softbrands.com
Harbans Singh
65 6235 1211
President,
Hospitality-Asia Pacific
Harbans.singh@softbrands.com
2008/06/16, Doha, Qatar